Do you know why you aren’t getting as much revenue from your blog as you wanted? It’s because your blog loads as slow as molasses in January.
If you’re going to improve revenue for your business, learn how to improve your website loading speed.
The good thing is it’s easy to practice some of the methods we’ll discuss here.
Here’s why you need to optimize your website
As a blogger who wants to collect money on the table, you should learn to value one second your blog takes to load because a one-second delay can lead to a massive loss of revenue.
HubSpot reports that if your blog fails to load for one second, it will lead to 10 percent loss of page views, 7 percent loss in conversion and at the end, you have a decrement in customer satisfaction.
- To increase traffic: If your website takes a year to load, you won’t get much traffic to your site. Google recently announces that it gives priority to websites that load fast.
As of 2015, mobile searches were more than desktop searches. How can you tap to the increasing mobile search and get terrific traffic? The key is learning to improve your website speed and tap the traffic from mobile browsers.
- To increase revenue: Your website is your business. You need traffic that converts to sales. If you’ve traffic to your site, you’ve leads, conversions, and sales.
You lose a great deal of revenue if your site loads like a turtle.
The perfect load time of a website
Now, this’s important. What is the best loading time for a website? What should you aim for when doing website optimization?
If a website takes more than ten seconds to load, bounce rate probability increases by 120%. A mobile landing page takes approximately 20 seconds to load fully.
Google recommends that a website should take a maximum of three seconds to load for the best user experience. However, reports show that none of the websites is closer to that.
You need, then, to learn how to improve your website speed as per Google’s standards because it is the largest search engine in the world.
How can you do this?
The key is website optimization, and here’s how to do that:
- Migrate to a better web host
Are you planning to improve your website speed? Your web host plays a critical role in that. Some web host sucks because their servers are old and outdated.
Take, for example, Jerry who reported an increase on his site loading speed by 400ms when he moved to WP Engine from where he was in shared hosting plan at Hostgator.
You, too, can move to a better web host and note a boost in your site loading speed and hence better conversions and sales.
Here is how to choose the perfect website hosting provider:
- Know the server types: You need to know that a shared hosting plan sucks. Limitations in a shared hosting plan will include less amount of database access you can perform on your site, difficulties in uploading files via SFTP or FTP, and preventing shell access.
- Own the domain name: Have a domain name. Be wary of web hosts that add their domain name plus yours.
- Compress images and files
Most people download images from image stock sites and upload them to their websites. You’re not doing it right. If you can take time to optimize your image for your website, you will notice a significant change in website loading time.
Upload images below 140KB. Uploading more than 150KB of an image will cause your website to load images long after the page loads, which causes fewer users to stay on your website.
- Use io to make sure your images are of the right size before you upload them to your site.
- Image Optimizer: It does the same thing as the first tool.
Use these two to optimize your images and notice an improvement.
- Reduce the number of HTTP requests
Yahoo – another major search engine – reports that HTTP requests take an average of 80% of your site load time. Learn to reduce these requests.
- Use fewer images on your site: Sometimes, images can make your blog posts easy and fun to read. However, avoid uploading many because that would increase the number of HTTP requests.
Some of the images may not even correspond to your content. Remove them and reduce HTTP request.
- Combine CSS files into one larger file: Combining CSS files into one large file can reduce the number of HTTP request on your site. It can be a daunting task if your scripts vary from one page to another.
- Limit external images: Do you know that if you’re using WordPress for your website, you need to do away with the Gravatar in the commenting section? The images become additional server requests, which take up the website speed.
- Remove unused files
This’s important. By removing unused scripts on your site and continuously utilize CDN (Content delivery network), your website speed will improve.
CNDs are web servers in diverse locations meant to deliver content efficiently to users. Companies such as Facebook and other large companies own their CNDs, while it’s costly for small companies.
It can be a neck-wracking task trying to remove unused CSS files in your site. You need to find a reliable web developer to do the task. Use tools such as UnCSS to help.
- Maximize on browser caching
Browser caching helps to improve your website speed. This’s how it works in a nutshell; when someone lands on your web page, some elements of your site are stored in their temporary storage.
If the same person returns to your site another time, the load time decreases significantly: The web browser can load the page and does not need to send another HTTP request to the server because the temporary storage of the browser stores most of the elements.
But the problem is, some of your past web users can be savvy and tend to delete the cache in their web browsers, but most don’t bother.
- Remove unnecessary plugins on your website
Plugins on your website have an impact on the website speed. Be picky on the ones you use on your website. They’re lines of code and can either increase your site speed or reduce.
- Understand why you need a plugin to avoid using additional plugins. Check your WordPress plugin section and remove the unwanted plugins.
- Be careful with some plugins as they might introduce many extra lines of code and can sometimes cause the site to crawl.
The number of plugins you use on your site should be in line with the hosting you purchase.
For example, if you create a large e-commerce store, purchase enough space to catering for your needs. You’ll need plugins and excellent loading speed to see an increase in revenue; hence, a good web host should be the priority.
- Enable lazy loading
Some websites load content in a remarkable way. You’ll realize that the content at the top load fasts followed by the content at the bottom. If this happens, someone can read the content at the top as the website loads content at the bottom.
It’s helpful to long posts of over 2000 words with several images. Usually, it would take longer to load such a huge blog post. However, this feature makes it easy for your readers.
Reduce the chances of losing visitors to your site by ensuring the content on your site loads lazily. To enable this, have the following plugins on your site:
- WP Rocket: Some use this plugin but haven’t allowed the lazy load on it. Click on the plugin and enable the feature.
- BJ Lazy load: Apart from optimizing your site, this plugin can help a great deal in prioritizing content above the fold.
- Lazy Load: This simple plugin uses jQuery.soner to load images when they’re in your browser.
Utilize these plugins and many more to enable lazy loading of content.
To improve your website speed, learn how to optimize your site. Your website speed is essential. It has an overall impact on the revenue that you get from your e-commerce business or blog.
You don’t have to feel as if this is a neck-wracking task to do, begin by implementing some of the steps given here and check the speed of your site using Google Insights.
By following this guide and acting on some of the steps listed, you can experience a positive impact on the website speed.